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	<title>Quitting Soda &#187; technology</title>
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		<title>Coca-Cola Develops Machine To Maximize Your Soda Consumption</title>
		<link>http://quittingsoda.com/post/coca-cola-develops-machine-to-maximize-your-soda-consumption</link>
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		<pubDate>Wed, 22 Jul 2009 18:13:04 +0000</pubDate>
		<dc:creator>Former Soda Addict</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[consumption]]></category>
		<category><![CDATA[soda]]></category>
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		<description><![CDATA[If soda just isn&#8217;t available to you enough, especially those hard-to-find flavors of soda, you are in luck! Coca-Cola, in development with Bsquare, is designing a high-volume soda dispenser to replace those old-ones of the 20th century. Code named &#8220;Freestyle&#8221;, the machine can serve up to 100 flavors. How does it do this? It uses&#8230;]]></description>
			<content:encoded><![CDATA[<p>If soda just isn&#8217;t available to you enough, especially those hard-to-find flavors of soda, you are in luck!</p>
<p><a href="http://www.coca-cola.com">Coca-Cola</a>, in development with <a href="http://www.bsquare.com/">Bsquare</a>, is designing a high-volume soda dispenser to replace those old-ones of the 20th century. Code named &#8220;Freestyle&#8221;, the machine can serve up to 100 flavors. How does it do this? It uses technology based on the exact doses dialysis equipment uses combined with highly condensed soda concentrate to deliver exact quantities and proportions of the ingredients that make up your soft drink.</p>
<p>Here is a short clip of the machine in action:</p>
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<p>An onboard computer uses RFID to make sure the 46-ounce cartridge are loaded in the correct spots. The computer can also be used to send usage data back to Coke headquarters so that they can analyze details usage data and decide where machines need to be added or removed.</p>
<p>The Freestyle machines are currently being tested in Georgia, California, and Utah. Coca-Cola plans to place around 60 test machines around the United States by the end of the summer. Aren&#8217;t we lucky?</p>
<p>Originally seen from <a href="http://www.fastcompany.com/blog/zachary-wilson/and-how/coca-cola-gives-ten-times-choices-freestyle">FastCompany</a>.</p>
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